An HR manager looking for a venue for an 80-person team day and a parent looking for entertainers for a birthday are not searching for the same thing and do not buy the same way.
The first has an approved budget, needs an invoice, and compares capacities. The second decides as a family, pays on the spot, and compares prices.
A site that mixes them convinces neither.
What an event organiser's site actually needs
Corporate separated from private. Two sections, two registers, two forms. It is the most important structural decision in the field.
Capacity, in numbers. How many people, in what format — seated, standing, theatre, round tables. A corporate buyer filters on capacity before anything else.
What organising includes. Venue, catering, technical, decor, hosting, photography. Which are yours and which get subcontracted. Every budget misunderstanding starts here.
A "from" budget per event type. Not a fixed figure, but a threshold. A client with 200,000 lei and one with 20,000 have nothing to discuss together.
Events documented in full. One team day from brief to end of day convinces more than 300 photos from 40 events.
Terms for companies. Invoice, payment terms, contract. A corporate client checks that before requesting a quote.
The deadlines for decisions. How far ahead the venue is booked, when the menu is fixed, when the headcount closes. That is what breaks budgets.
The integrations that matter
A form per event type. Date, headcount, type, approximate budget. A quote comes out of that; "describe your event" produces nothing.
An availability calendar for peak dates. December and May fill first.
An optimised gallery by type. Corporate, celebrations, launches, fairs.
Common mistakes
Corporate and private on the same page. The most expensive structural mistake in the field.
No capacities. It loses exactly the client filtering on headcount.
No budget threshold. Time disappears into enquiries that were never going to become contracts.
Photos with no context. A decorated room says nothing about what you organised in it.
What we build
A prerendered site with separate corporate and private sections, capacities in numbers, forms per event type, a calendar for peak dates and events documented in full. Terms for companies. Romanian and Russian.
Questions
Why separate corporate from private?
Because they are two different businesses. A corporate client wants capacity, an invoice and one point of contact; a private client wants price and atmosphere. One message cannot speak to both.
Do I have to publish budgets?
A threshold, yes. "From X for corporate events" removes the enquiries that would never have become contracts and leaves time for the ones that will.
What kind of portfolio convinces?
One event in full, with the brief, how it ran and the outcome. Beautiful photographs are necessary but they do not explain what you actually organised.
Do I need an availability calendar?
Yes, at least for the busy months. In December the first question from every client is whether you still have a free date.