A client asks three crews to quote for painting a flat. They get three figures per square metre, all different, none explained.
They pick the lowest. Then they find out it did not include filling, did not include protecting the furniture, and that they are buying the paint.
The crew that writes down what is in the price wins the job the second time — and wins it the first time too, if the client has been through this before.
What a decorating site actually needs
What is in the price per square metre. Surface preparation, filling, primer, number of coats, protecting furniture and floors, cleaning up at the end. That list is the whole competitive advantage, and it costs nothing to write.
Who buys the materials. The most frequent source of misunderstanding. Put it in the first section.
Types of work, separately. Plain painting, filling and painting, decorative finishes, wallpaper, plasterboard, suspended ceilings. Different prices and different searches.
Timelines by area. "A two-room flat, filled and painted: 5-7 working days." A client planning a move needs exactly that figure.
Before-and-after photos from your own work. From the same angles. It is the only proof that counts in this field.
The area you work in.
What the client should prepare. Clear the room, move furniture out, provide water and power. A short list saves the first day of work.
The integrations that matter
A simple estimate calculator. Area and type of work, with a price range. It does not need to be exact — it needs to give an order of magnitude before the visit.
A form with photos. A client who sends three pictures of the room gets a far closer estimate, and you save a call-out.
Google Business Profile with reviews. In the trades, reviews decide.
Common mistakes
A price with no scope. "From 40 lei/m²" says nothing and attracts clients who will be upset at the end.
No photos of your own. Stock images of white walls convince nobody.
No timelines. The client plans their move around your work.
A single "Services" page. Painting, plasterboard and decorative finishes are separate searches.
What we build
A prerendered site with the price scope written out, an estimate calculator, a before-and-after gallery per work type and a form with photo uploads. Timelines by area. The working area. Romanian and Russian.
Questions
Why write out the price scope if mine is higher?
Precisely because of that. A higher figure with a complete list beats a low figure with no explanation, for any client who has done a renovation before.
Is an estimate calculator worth it?
Yes. It cuts pointless visits and removes clients with an impossible budget before you lose an hour on them.
Who should buy the materials?
Both arrangements work. What does not work is it being written down nowhere until the second day of the job.
How many photos should the gallery have?
Few and good, from the same angle before and after. Twenty clear pairs do more than two hundred mixed photographs.