A parent looking for a private nursery compares four or five in a week.
Their questions, in order: what it costs per month, what the hours are, whether there are places. Almost no site answers the first two.
What a nursery's site actually needs
The monthly fee and what it includes. Meals, materials, optional activities, the enrolment fee, what is charged on top. A parent working out a budget needs the real total, not a base figure.
The hours and the age groups. From what time, until what time, extended hours, which groups you run and how many children in each.
Places available per group. Or the waiting list. Most sites answer this, but usually too far down the page.
Staff and the child-to-adult ratio. Qualifications, experience, how many adults to how many children. It is the strongest trust argument available and the least often written.
Real photographs of the rooms. Your rooms, your yard, your table laid for lunch. A parent who sees stock photos assumes there is something to hide.
A typical day. What happens between 8 and 18. A parent leaving a three-year-old wants to know exactly.
The food. Who cooks, where, a week's menu. The first question from any grandmother.
Settling in. How the first days go, whether a parent can stay, how long it takes. The main fear and the main reason for postponing a decision.
The integrations that matter
Booking a visit. Nobody enrols a child without seeing the place. The visit is the step that sells, and online booking makes it happen.
Daily communication with parents. Photos and short notes about the day. It is what turns an anxious parent into one who recommends you.
Monthly recurring payment. It removes late transfers and the conversations about them.
Common mistakes
No fee published. A parent compares four nurseries; the one without a price drops out of the comparison.
Stock photos of children. The worst possible signal on a nursery site.
No child-to-adult ratio. It misses the strongest trust argument there is.
No typical day. The parent is left with the unknown, which is the main reason for hesitation.
What we build
A prerendered site with the fee and what it covers, hours and groups, staff with qualifications, a typical day, a real gallery of the rooms, visit booking and monthly recurring payment. Romanian and Russian.
Questions
Do I have to publish the monthly fee?
Yes. A parent compares four nurseries in a week and eliminates the ones without a price before calling. A published fee brings visits rather than losing them.
Why does the child-to-adult ratio matter?
Because it is the only objective figure by which a parent can compare two nurseries. If yours is good, it is the strongest thing you can write.
Which photographs should I publish?
The real rooms, the yard, the table laid, activities in progress. With parental consent for the children who appear. Stock photos do exactly the opposite of what is needed.
Is online visit booking worth it?
Yes. The visit is the moment enrolment gets decided, and the barrier to calling delays or cancels visits that would have become enrolled children.