A bad plumber leaves a puddle. A bad electrician leaves a fire.
Clients know this, even if they do not say it. Certification and proof of competence do more on an electrician's site than any gallery.
What an electrician's site actually needs
Certification, stated explicitly. Which authorisations you hold and for what kind of work. It is the only thing separating an electrician from "a guy who knows how", and it is the least often written on sites in this field.
The phone number, at the top, as a tap-to-call link. Same rule as plumbers: part of the traffic arrives as an emergency.
Pages per job type. Full rewire of a flat, consumer unit, sockets and switches, lighting, earthing, inspection of old wiring, EV charger. Each is a search.
Indicative prices per job. Socket point, consumer unit, call-out, inspection. Standard jobs have standard prices.
What you will not do without a design. A serious electrician refuses certain work without documentation. Written on the site, that is a sign of competence, not a limitation.
The service area, by locality.
Timelines for planned work. Rewiring a two-room flat takes days, not hours. An honest timeline filters out people expecting the impossible.
The integrations that matter
A call button pinned to the screen. On a phone, always visible.
A form for planned work. With the property type, what is wanted, whether there is a design.
Google Business Profile with reviews. For safety-related services, reviews count double.
A page on inspecting old wiring. The most profitable job in the field and the least often requested, because people do not know it exists. A page explaining the signs — breakers tripping, warm sockets, aluminium cable, no earthing — brings in clients who do not yet have an emergency but do have a problem.
Common mistakes
No mention of certification. The most valuable element in the field, missed by most.
No prices. "Consumer unit price flat" is a real search with clear intent.
Photos of cables taken from the internet. They are recognised, and a client who has worked with electricians spots them immediately.
No pages per job type. A single "Electrical services" appears in nothing specific.
What we build
A prerendered site, fast on a phone, with certification stated visibly, pages per job type and per locality, indicative prices and a pinned call button. Romanian and Russian. Structured data with the service area and the services listed.
Questions
Why does certification on the site matter?
Because it is the only verifiable thing separating a professional from an amateur in a field where a mistake burns a house down. Clients look for it and rarely find it.
Is it worth publishing prices?
Yes, for standard jobs: socket point, consumer unit, call-out. Those are the searches with the clearest buying intent in the field.
Do I need a site if I work on referrals?
The referral brings the name; searching the name brings the site. Without one, someone handed your number by a neighbour finds nothing that confirms you are serious.
Which jobs deserve their own pages?
The ones with a price and a search of their own: consumer unit, flat rewire, earthing, EV charger. The rest can stay grouped.