The most common mistake on manufacturers' websites is that they are built like online shops: big photos, "buy" buttons, little text.
But someone buying from a manufacturer is looking for a specification. They want dimensions, material, tolerances, certifications and a minimum order quantity. If they do not find them, they move to the next supplier.
What a manufacturer's site actually needs
A datasheet for every product. Dimensions, material, weight, tolerances, standards met. Downloadable as a PDF, but also written into the page — a PDF does not appear in search, page text does.
The minimum order quantity. Written clearly. It saves both sides time and it is the first question any serious buyer asks.
Production capacity and lead time. How many units per month, how long from order. A buyer planning a line needs that figure before any conversation.
Certifications and standards. Which you hold, for which products, valid until when. In B2B this opens or closes the door.
Made to drawing: yes or no. If you manufacture to a customer's drawing, say so — it is a separate search and far more valuable than the catalogue.
Export. If you ship abroad, on what terms and with what documents.
A named contact, not a general inbox. In B2B people write to a person. A name, a role and a direct sales number work better than a form.
The integrations that matter
A request for quote, not a shopping basket. A form with product, quantity, required date and the ability to attach a drawing. That is the "buy button" in B2B.
A catalogue searchable by specification. A buyer searches "tube 40x40x2mm", not the commercial name of the product.
A link to the production system. If stock and capacity live in an ERP, the site has to read from there. That is its own subject.
Common mistakes
A site built like a shop. "Add to basket" buttons on products that ship by the lorry.
Datasheets only as PDFs. Search engines index them differently, and the content inside does not reach searches.
No minimum order quantity. It produces enquiries from customers who wanted one unit.
Romanian only. A manufacturer who exports needs English, and often Russian.
What we build
A prerendered site with datasheets in the page and downloadable, a catalogue searchable by specification, a quote request with attachments and a declared minimum order. Certifications and capacity. Romanian, Russian and English. Manufacturer structured data.
Questions
Why is an ordinary online shop not right?
Because nobody buys with a basket. They request a quote, negotiate quantity, agree a date. A "buy" button on an industrial product signals that you do not understand how buying works in your own field.
Are PDF datasheets enough?
No. A PDF does not rank the way a page does, and the specifications inside it do not reach search. The text lives in the page; the PDF is an extra.
Is English worth it if I only sell locally now?
Yes, if you ever intend to export. A technical catalogue in English is findable by buyers abroad who otherwise do not know you exist.
What does a good quote form look like?
Product, quantity, date, an attachment for a drawing or specification, and company details. From those you can answer with a real quote rather than "we will be in touch".