Photography sells through images, so most photographers' websites are only images.
The problem is that a client does not choose on pictures alone. They choose on what it costs, what they get and when — and sites in this field are silent on exactly those points.
What a photographer's site actually needs
A portfolio split by genre. Wedding, portrait, product, event, property, corporate. These are entirely different clients. A corporate buyer who sees wedding shots in the same gallery assumes it is not your specialism.
A price per package, with contents. How many hours, how many edited frames, in what format, with or without an album. A photographer with no price does not enter anyone's budget.
The delivery time, written down. The most frequent source of dissatisfaction in the field. "Full set within 30 working days", stated from the start, removes every "when will the photos be ready" message.
Availability by date. For weddings and events, it is the first question.
Usage rights. Where the client can use the images: social, print, advertising. For corporate clients it is a contract question, not a courtesy.
A delivery gallery for the client. A private link with selection and download beats a file transfer that expires in seven days.
What happens if the shoot moves. Illness, weather, a cancelled event. Terms written in advance remove the most unpleasant conversation in the profession.
The integrations that matter
A private gallery per client, with selection. The client marks the frames for editing directly in the gallery. It removes exchanging numbers over WhatsApp.
Online deposit payment. Holding a date without a deposit is not a booking.
Optimised galleries. Photography is heavy content by nature. Without compression and progressive loading, the portfolio will not open on a phone — which is where most people look.
Common mistakes
A mixed portfolio. It suggests you do everything, and therefore nothing in particular.
No price. It loses the client comparing three photographers in one evening.
No delivery time. It produces the most unpleasant conversations in the field.
Galleries of 200 uncompressed images. The page does not open and the client sees nothing.
What we build
A prerendered site with portfolios split by genre, packages with price and contents, a written delivery time, an availability calendar, a private delivery gallery with selection and online deposit payment. Optimised galleries. Romanian and Russian.
Questions
Why split genres in the portfolio?
Because a client is looking for a photographer for their situation, not a photographer in general. Someone looking for product photography wants to see products, not weddings, and a mixed gallery makes them assume it is not your specialism.
Do I have to publish prices?
Yes, at least the base packages. A client compares three photographers in one evening; the one without a price does not enter the comparison.
Why does the delivery time matter?
Because it is the main source of conflict after the shoot. Written in advance it disappears as a problem; unwritten it becomes weekly messages.
What do I do about usage rights?
Write them down. A private client wants to post; a corporate client wants to advertise. Those are different things at different prices, and silence conflates them.